As part of a digital transformation project I worked on the redesign, user experience and user interface (UX/UI) of the flagship website after we conducted extensive end user testing, profiling, persona research and deep dive data analytics research.
The redesign was geared to transition the Cricket Australia digital media home from that of local sports authority to a more accurate reflection and representation of the tier-1 international facility that it actually was.
Products
Location
Australia
Goals
- Highlight Latest Shield/Series
- Integrate Social Media/Engage
- Realtime Game Scorecards
- Latest News Feeds
- Better Sponsorship Channels
The website has since gone through multiple iterative transitions and contextual design changes. Cricket.com.au and Cricket Australia maintains its position up the top of the charts of elite world sporting experiences.
Visit the site: https://www.cricket.com.au/
